B Restaurant
비용효율적인 따종디엔핑 으로 ROAS 극대화
성공 사례
B 식당은 성공적인 시장안착과 소비자의 구매를 즉각적으로 이끌어내기 위한 캠페인을 진행했습니다.
머신러닝 기반의 따종디엔핑 노출 위치 최적화를 통해 비용효율적으로 브랜드 인지도를 높이고, 초기 판매증대 효과를 달성했습니다.
브랜드 스토리
Hansik, the new food culture
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B Restaurant, located in Gangnam-Gu, Seoul, has been providing Korean food fusing modern life style value and unique tradition based on understanding and long research on Korean food, with a goal to spread Korean food which seeks healthy food culture.
Even though the restaurant has high reputation in Korea, it is never easy to attract the palate of global travelers. B Restaurant set up a goal to increase market reputation and sales through using a channel which will maximize the marketing effect with a given cost. Therefore, with a research result that Da Zhong Dian Ping is the best platform, the restaurant implemented customized ad and promotion with a core message containing specialty of the menu, and focused on the conversion into actual sales.
브랜드 성과
Increasing recognition through target-optimized contents
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B Restaurant implemented various interesting campaigns from introduction page production to promotion of special menu using Da Zhong Dian Ping which allows fast word of mouth spread among younger generation. Result of the campaign from May 16 to August 28, 2018 are as follows.