Brand S
따종디엔핑 협력 광고로 중국 온라인 매출 확대
성공 사례
S 브랜드의 협력 광고 캠페인은 중국의 구매 전환 가능성이 높은 여성 잠재 고객들을 발견하고,
해외 시장에서 매출을 극대화할 수 있었습니다.
브랜드 스토리
Women’s shoe brand that enter into everyday life
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Shoe brand S is an online women’s shoe brand with an offline presence. It offers trendy women’s shoe at affordable price. It is gaining popularity in Korea as well as overseas. It introduces simple shoes for everyone for every occasion, yet their shoes go through complex production processes.
브랜드 성과
Maximizing overseas sales
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Implementing campaign targeting Chinese customers, No. 1 visitors in offline store, S Brand has set a goal to increase store sales and expansion to Chinese market.
S Brand has begun sales on local e-commerce platform to increase online sales in China, and begun campaign through ad on Da Zhong Dian Ping to increase sales from Chinese female customers
Through an ad partnership solution of Da Zhong Dian Ping, S Brand created a catalog using products registered in official store of S Brand, and began dynamic ad which exposes recommended products in the form of image, slide, collection, etc. from the products in the catalog on partnered ad platform.
The campaign intended to simultaneously reach potential customers with higher change of sales conversion and customers who had visited S Brand Shop and did not return. The Brand was able to implement a campaign in the most optimized method on ad solution for sales conversion based on Da Zhong Dian Ping’s machine learning.
S Brand’s partnership ad campaign allowed discovery of Chinese female customers with higher change of sales conversion and maximization of overseas sales.